Blog originally posted on the Bristish Council website http://blog.britishcouncil.org/2014/01/29/a-way-into-business-in-china-teach-english/ detailing how Mabboo founder Ed Cheney used the opportunity of teaching abroad to build a bamboo clothing and accessories brand. Photo by Héctor García, Creative Commons licence.
In a break between my classes as a teaching assistant in China, I read an article about bamboo and how it was beginning to be used to create clothing. The fabric was, the article said, exceptionally soft and, because bamboo grows 100% organically, it was much more sustainable than using cotton or poly fibres. I was intrigued, did some research and discovered that bamboo was grown and manufactured in China. I decided I’d need to create a bamboo brand if I was going to consider this as a realistic business proposition.
Humble beginnings - room under library of Qingdao No.9 High School where the idea for Mabboo was first hatched. |
A brand is born. Original scribblings for creating oobmab and mabboo! |
Sport for me personally was one of the best ways to meet and interact with local people. Early on in my time in China, my language skills were pretty rusty, but sport helped me. I played on my school football team every weekend, which consisted of a handful of teachers and local policemen. The policemen had the best guanxi with the pitch owners to book a pitch to play on (loosely, guanxi means ‘connection’ or ‘trusted relationship’, but has several cultural connotations attached to it).
HaiShiLong (The Sea Dragons and Lions) Team comprised of Teachers and Policeman of Qingdao, China. As well as the '3 Lions' of the British Council Teaching program (only 2 pictured). |
First dinner with Baba, Mama and Chinese sister Carrol. With their 'English Sons' Bof, Sam, Nick and myself. |
Good friend Mike Lee - Mabboo's quality controller |
Having the opportunity to live in China to improve my Chinese and make contacts in the local business community helped the business in the long term.
You learn a lot of diplomacy in the classroom. Students make you aware of the limits of what they’ll talk to you about. Sensitive topics include Taiwan and Tibet, for example, and learning these sensitivities in the classroom has helped me avoid slipping up and offending my business partners.
Finally, teaching in front of up to 60 kids and singing a Chinese song in front of 2,000 students is more daunting than any business situation I’ve ever been in, but it prepared me for the business world by teaching me confidence.
Becoming a Chinese singing sensation or not!!! |
I employ two people full-time and five part-time, two of which are based in China. The rest of my team is UK-based. All my manufacturing is done in collaboration with several factories in China. Mabboo’s first order of T-shirts arrived in the UK in October 2010.
Mabboo's Chinese manufacturing partners |
My advice is to learn about local business customs, as well as cultural customs. This can be very helpful at business functions and at building ‘guanxi’. Talk to as many professionals as you can about their pitfalls of doing business in, or with China.
Eco-consumerism and awareness of sustainable products is not high in Chinese consumers’ consciousness. However, our suppliers are very aware of the ethical practices that must be in place at their factories and how all elements of the supply chain must be as sustainable as possible due to our criteria. Hopefully, as the Chinese economy grows further we’ll see the growth in demand for eco-friendly products.
Choosing local manufacturing partners involved a lot of research initially on the internet. The Chinese website alibaba.com is a fabulous resource for this. I then made a shortlist of suppliers, asked them to prepare samples and met all of them individually. You have to trust your judgement and build a relationship over time with your chosen supplier.
What next for Mabboo?
My ambition is to make Mabboo a global brand. Ultimately, I’d love to sell ‘coals to Newcastle’ or ‘tea to China’ as it were, and have a retail presence in China. I still feel very attached to the Chinese heritage of the brand. I feel I have a responsibility to alter people’s perception of what they wear. The pollution problems and rapid development there have brought the environment to the forefront of policy. China is now investing in some of the most progressive green energies, technology, and products, so hopefully Mabboo can be a part of this.